Increase driver app's adoption rate by 15%
Overview
Background
The Ofload Driver Mobile App was facing several challenges as it relied on legacy technology, leading to maintenance issues and a less-than-optimal user experience. The app's outdated framework hindered adaptability to new features. Additionally, feedback from truck drivers highlighted usability concerns and the need for a more intuitive interface.
Objective
Rebuild the app using React, not only to enhance maintainability but also to create a more user-friendly and efficient tool for truck drivers. Redesign and launch phase 1 of the new app.
Key Challenges
- Outdated technology framework
- Poor user experience
- Maintenance difficulties
- Complex user interactions
Role
- Lead designer
- Collaborated with PM and mobile app developer
Design Process
1. Mapped current information architecture
2. Understanding the needs of end user (truck driver)
3. Define scope for phase 1. Revise the IA and discuss with stakeholders
How might the Driver app help Simon:
- Efficient load management: Simon can easily view and update load details, reducing time spent on administrative tasks.
- Real-time updates: Instant notifications about route changes or delays keep Simon informed and allow him to adjust his plans accordingly.
- User-friendly interface: A simple and intuitive interface ensures that Simon can navigate the app effortlessly, saving time and reducing frustration.
Phase 1 Scope
- 8-digit PIN login
- Load details viewing
- Milestone updates
- Proof of Delivery (POD) upload
- Multi-stop support
- Auto and manual progression options
4. Mid-fi prototyping & usability testing
In the process of refining the product, due to time constraint I needed to conduct usability testing with the internal team, including stakeholders. This collaborative effort involves the design team, product team, and key stakeholders, fostering a comprehensive understanding of the user experience.
Feedback from the usability test highlight important items:
- Keep the design, including language, as simple as possible. Truck drivers value straightforward instructions.
- It is crucial to cater for both auto-progression (milestones updated automatically based in the case geo-fencing is activated; otherwise user should be able to manually update on the app).
Design Considerations
- Focused on straightforward, user-friendly interface
- Catered to drivers' specific workflow needs
- Implemented flexible milestone tracking
- Simplified design and language for truck drivers
5. Hi-fi prototype
Key Learnings
- Modern technology improves maintainability
- Collaboration between design and development is crucial
- Simplify design and language for truck drivers