About
My expertise lies in leveraging the design thinking process to efficiently guide tech companies towards their key milestones. I thrive in a fast-paced environment and excel at prioritising tasks under high pressure. I aspire to help businesses solve real problems by understanding user pain points and crafting meaningful, pixel-perfect solutions. My approach is result-driven, striking a balance between user needs and business objectives.
Before venturing into UX/UI, I was working as an industrial designer, making shelving and display solutions for retail stores. This background allows me to seamlessly apply principles from both the physical and digital realms of design. Whether it is ensuring ergonomics or optimising for an intuitive interface, it is user-centricity that makes my design meaningful.
Skills
Research
- Qualitative and quantitative research methods
- Usability testing
- User personas and journey mapping
- Stakeholder workshops
Design
- Information architecture
- User flow mapping
- Prototyping
- Design systems
- AI-assistive programming (full-stack)